“The sexy outdoor shower would not suffice my need for cleanliness. Jennelle waddles around in fins, a wetsuit, and a snorkel, before telling everyone she goes to the gym to shower. Her second video, a gift for her real audience, is a soft poke at the clickbait trend of female vanlifers showing how to rig and use an outdoor shower, exposes the trend for what it is. “I thought that was cool, because it’s my people. Most of her subscribers - who some have said are mostly bots - are, in fact, women between the ages of 18-26. ![]() She plans on slowly taking on sponsorships that make sense to her, like a recent partnership with Audible, whose audiobooks she listens to while she drives. Though it’s rare, it’s happened before: South Korea’s Paik’s Cuisine, Japans’ Arashi, America's Mr Bro, and others have all amassed over a million subscribers in a few days, though they all were already famous or had a social media presence beforehand.įrom just advertising alone, Jennelle makes more than the $38,600 annual salary she earned at Sports Basement (she quit her data entry job there as soon as she crossed that threshold). The consistent pattern of high engagement among those who watched Jennelle’s videos led YouTube to prioritize her in its algorithm, triggering a snowball effect. Many likely left comments or shared those videos, and attracted new viewers who did the same. An usually large percent of them clicked on her first video. “ to help you find videos you want, and to maximize engagement and satisfaction in the long-term.” What likely happened was that nearly all of the first people who happened across Jennelle’s second video watched it to the end. ![]() ![]() “YouTube’s search and discovery system are twofold,” Allocca explains. According to YouTube’s Head of Culture and Trends’ Kevin Allocca, Jennelle’s success can be chalked up to the fact that - to borrow her own phrase - the algorithm friggin’ loves her.
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